Los Angeles
Heads in the Sky
We Create MomentsPeople Talk About.
- Tentpole Moments
- SKYAD
- HITS Experiences
Advertising Has Changed
People forget ads.They remember moments.
We’re a creative agency for the new marketing era of earned media, shared experiences and buzz.
Heads in the Sky is a global creative drone show studio that concepts, produces and creates storytelling moments in the night sky that land with impact.
Leadership
Meet the Heads.
Kevin Prince
Founder & CEO
Santiago Valente
Head of Business Development
Rae Votta
Head of Operations & Client Experience
Diana Roach
Head of Production
Mason Hayes
Head of Drones / Adhoc
Brian Novoa
Creative Director
Brad Draifinger
Head of Content / Bodega
Dani Calogera
Strategic Advisor
Rachel Golden
Executive Assistant
What we offer.
Drone Show 101
How we make a drone show.
From concept to night sky.
Length
All shows are approximately 15 minutes total: two minutes for the drones to rise, two minutes to land and 10–11 minutes of show time.
Drones
Each drone is a pixel in the sky. More drones mean higher resolution, more complex formations and greater visual impact. We can also add pyro drones for an incremental fee.
Timing
Shows take place at night, after nautical dusk. We work with your team to identify the right evening window for your event.
Viewing
We can stage a viewing area for up to 50 guests, including light snacks and beverages, speakers, show music and a prime view of the sky. Our Boots on the Ground team ensures a premium viewing experience, optimized for your guests.
Weather
Our drones can withstand some wind and light drizzle, but weather must always be considered. A contingency plan for a same-week launch is built into every show.
The making of a drone show
Four phases, one file that has already flown.
01
Creative development
We start by asking what you want people to feel, then build the concept, the story arc, the formations and the soundtrack with your team. Every shape in the sky has a purpose.
02
Production
Our production team handles FAA permitting, airspace coordination, site surveys and logistics — from launch site selection to crew deployment, so your team does not have to.
03
Drone show production
Animators and flight engineers choreograph every drone in 3D simulation, frame by frame. Each formation is tested virtually before a single drone leaves the ground.
04
Post-production
Dedicated aerial and ground crews capture the show. Edited content is delivered for social, press and internal use, so the moment lives long after the last drone lands.
Uncompromising safety
Every flight is engineered, not improvised.
FAA certified and fully permitted
Every show operates under full FAA authorization. We manage airspace waivers, Part 107 compliance and local permitting well in advance of show day. Nothing flies without clearance.
Redundant safety systems
Our drones run a proprietary flight management system with real-time GPS tracking, geofencing and automatic return-to-home. In the event of any anomaly, drones land safely and immediately.
Experienced crew on the ground
Every show is staffed by a licensed chief pilot, a dedicated safety officer and a full ground crew. Site surveys, weather assessments and pre-flight checks happen before every launch.
Zero incidents across all productions. Safety is not a feature — it is our foundation.
Tentpole Moments
Make a moment, not an ad.
From franchise launches to events and celebrations, we create experiences that captivate audiences, surprise fandoms, and give fans something to talk about.
Frankenstein
Netflix · Drone Show + Projection Map
We turned Hollywood into Frankenstein’s laboratory, and created an unprecedented lightning storm in the middle of Hollywood. Six drone shows, and one Hollywood first — a projection map and coordinated drone show at Capitol Records.
Monarch
Apple TV · Record Breaking Launch
A 3,000-drone giant transformed the Los Angeles skyline into part of the Monarch universe.
Netflix Is A Joke Fest
Netflix · Citywide Aerial Takeover
Comedy’s biggest names lit up the Los Angeles skyline, transforming a festival lineup into a citywide event.
Global Launches · One vision, executed worldwide
Project Hail Mary
Executed across
- Taipei
- Berlin
- Toronto
Masters of the Universe
He-Man raised the Sword of Power above Los Angeles, earning a Guinness World Record and turning a franchise launch into headline news.
Executed across
- Mexico City
- Los Angeles
- Kuala Lumpur
02 — Drone billboards
SKYADA different kind of billboard.
A first-to-market out-of-home advertising platform powered by synchronized drone technology. No steel. No paper. No permanent location. Just your message, exactly where people are already looking.
SKYAD Ad Unit
A NEW BILLBOARD THAT ACTUALLY STANDS OUT
Meet the newest Heads In The Sky innovation: SKYAD. A drone show billboard that not only stands out in a cluttered media environment, but also comes complete with an amplification plan.
300drones
one synchronized swarm
15minutes
of airtime per show
4–6messages
rotated live in the sky
2flights
per SKYAD
SKYAD is a new ad unit by Heads In The Sky, that's built for the marketing era of earned media and content. It shines brighter than any other ad unit on the market, and leverages 300 LED drones to create a billboard in iconic and highly-trafficked locations. Complete with content and amplification, SKYAD turns the night sky into a bold and innovative new media placement.
Coachella Traffic Billboards
Mattel · Masters of the Universe
Festival traffic became the media buy. Drone billboards met the drive into Coachella with copy written for the exact moment audiences were stuck reading it — from “Honk for He-Man” to “Should’ve left earlier.”
Hallo Berlin
Olympiastadion, Berlin
Investment
Be first to make a SKYAD moment
First-time-partner rates — from $100K per night
One Night
Single-night activation
$100K / night
Two Nights
Back-to-back momentum
$95K / night
Three Nights
Full campaign takeover
$90K / night
Included every night
- SKYAD creative development
- Storyboards & renderings
- 300-drone show
- 9:30p PT launch
- 2 launches per night
- Content capture, edit & amplification
HITS Experiences
Experiences people don't just attend— they become part of.
Our experiential division creates immersive worlds wherestorytelling, technology and live entertainment come together — proven at civic scale and on network television.
Arcadia 250 · City of Arcadia
Built for cities. Designed for crowds.
A citywide celebration combining live entertainment, storytelling and aerial spectacle—proving the operational expertise behind every experience we create.
- Format
- Live public event
- Sky moments
- Four in one show
- Audience
- Full city turnout
The Bachelor
ABC · Proposal Moment
A rose drawn in the night sky above the couple it was meant for. The audience was not watching the moment — two people were standing inside it.
Service 04
Boots on the Ground.
A curated viewing experience from Heads in the Sky.
A full-service viewing experience companion, curated for the moment's needs. Location, production, food and drink, seating and sightlines.
A curated viewing experience
Boots on the Ground
0:55Sound on — the film is narrated, and captions are burned in.
What it includes
Private rooftops
Sightline-scouted venues directly under the flight path.
VIP viewing
Employees, creators, fans, executives and their guests.
Curated food & drink
Catered to the room, timed to the show call.
Content capture
A creator package — the night leaves with footage, not just memories.
Heads in the sky. Boots on the ground.
Service 05 · Projection Stunts
Turn a landmark into the story.
We map light onto real architecture — theater marquees, record towers, city façades — so the building an audience already knows becomes the launch itself.
Selected Projections
Frankenstein
Netflix · Capitol Records, Hollywood
The Capitol Records tower became Frankenstein’s laboratory: a projection map running the height of the building, timed to a coordinated drone show overhead — a Hollywood first.
Yeat
Capitol Records · Tracklist Reveal
A Dangerous Lyfe announced on the side of the Capitol Records tower — the title, then a crest, then the numbered tracklist projected line by line onto the building’s curved fins, blackletter giving way to script partway down the record until the whole thing was legible from the street.
Spellbound
Netflix · Paris Theater, New York
The Paris Theater façade became the world of the film, animated end to end so guests were standing inside the story before they reached their seats.
Salesforce
Guerilla Projection · Boston
“What if you freed your data from the vault?” — the brand’s question run across a glass office façade at full height, no stage and no seats. Passersby stopped on the sidewalk and filmed it, which is how a projection becomes earned media.
Recognition
Recognized for reimagining entertainment marketing.
Inc.
Feature
“This is my favorite sandbox to play in. Big idea, make a headline, keep it simple.”
In the press
Inc.Mickey RapkinJune 2026
The Hollywood ReporterChris GardnerAugust 2024
Trusted by
The Next Moment